Animate one idea properly
A single type behaviour, refined over three days, instead of twelve different effects.
Aurora Title Sequence
A title sequence and a family of stings built from one animated type behaviour.
Client
Aurora
Year
2023
Our role
Design, motion graphics, type animation
Deliverables
Title sequence, festival stings, lower thirds
The brief
A festival needed an opening title plus a dozen bits of on-screen furniture, produced fast and looking related.
The approach
One typographic behaviour, applied at different speeds and scales, generated the whole set. Cheap to produce, hard to mistake for anyone else.
Scale it across formats
Same behaviour at cinema, screen and vertical. The timing changes, the idea does not.
Template the furniture
Lower thirds and stings as editable templates the festival team drove themselves during the event.
Selected frames
The result
The full set delivered in under three weeks, with the festival team producing their own variants live during the event.
1Type behaviour behind the set
14Deliverables
<3 weeksStart to handover
We ran the whole festival off those templates without calling anyone.
Programme manager, Aurora
Got something like this in mind?
Tell us what you are trying to make and when it needs to exist. We will tell you honestly whether we are the right studio for it.