One grid, five stories
A 12-column motion grid and a fixed set of four transitions kept episodes recognisable as siblings.
Fadata Animated Series
A five-part animated series for a software company, built on a motion system the in-house team could keep using afterwards.
Client
Fadata
Year
2024
Our role
Art direction, 2D animation, motion system
Deliverables
5-part series, motion guidelines
The brief
Five topics, five audiences, one brand. Previous videos had been made by different suppliers and looked it. The client wanted a series that held together and a set of rules so the next one would too.
The approach
We treated the series as a system rather than five films. Shared grid, shared easing curves, shared transition vocabulary, then room inside those constraints for each episode to have its own idea.
Define the easing
Three named curves for everything that moves. Documented, not improvised per shot.
Hand over the rules
A short motion guideline document plus source files, so the internal team could produce episode six without us.
Selected frames
The result
The series shipped as a set. The guidelines have since been used for two further pieces produced in-house.
5Episodes in one system
4Transitions, reused throughout
2Follow-ups made in-house
We finally have a house style for motion instead of a folder of one-offs.
Brand manager, Fadata
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