
MC Hemus: Visual Identity
A visual identity built around one structural idea, so the logo is the least interesting part of the system.

A visual identity built around one structural idea, so the logo is the least interesting part of the system.

A boarded sequence that let the production find its problems on paper, where fixing them costs nothing.

A social kit designed for the person who has eleven minutes to post something, not for the portfolio.

A print campaign built from one layout rule, running from a billboard down to a business card without redrawing.