One proportional grid
Defined by ratio rather than millimetres, so it holds from 6-sheet to A6.
Hemus Print Campaign
A print campaign built from one layout rule, running from a billboard down to a business card without redrawing.
Client
MC Hemus
Year
2025
Our role
Art direction, layout, print production
Deliverables
Campaign design, 8 formats, print supervision
The brief
Eight formats, three printers, one deadline. Previous campaigns had been redesigned per format and drifted apart in the process.
The approach
We designed the rule, not the poster. A proportional grid that resolves at any aspect ratio meant every format was a placement decision rather than a design job.
Design the extremes first
Billboard and business card designed before anything in between. The middle sizes then had nowhere to go wrong.
Supervise the print
Press checks at all three printers. Two colour builds were corrected on the day.
Selected frames
The result
Eight formats produced from one master in under a fortnight, colour-matched across three printers.
8Formats from one master
3Printers, matched colour
<2 weeksDesign to press
For once the small format did not look like an afterthought.
Marketing manager, MC Hemus
Got something like this in mind?
Tell us what you are trying to make and when it needs to exist. We will tell you honestly whether we are the right studio for it.